Showings are a critical performance measure. Marketing that doesn’t drive a showing is wasted effort.
Multiplying Your Chances
Think about this for a second. What are the odds that the first person that tours your listing will buy it?
Probably close to zero. By the tenth showing? Maybe you’ll get an offer. Twentieth? You’ve got a decent chance.
The fact is, every person that tours your listing increases your odds of a sale.
So what if you could suddenly 4x the number of showings and speed things up, getting more people in the door in the first couple of weeks instead of over a couple of months?
You’d have a pretty good shot at cashing that big commission check much sooner!
Target Agents Not Buyers
I’m going to share a tip that may obvious to you, but I’m going to put a spin on it so stay with me!
The best way to get more showings is to get your property in front of more agents. When your listing is top of mind with agents, they WILL show it to their clients.
Why Agent Targeting Works Better Than Anything Else You’ve Ever Tried
Here’s why agent targeting works so well: agents are always looking for property for their clients.
And they’re simple to target on most marketing platforms.
On the other hand, potential buyers are very infrequently looking for property (maybe once every few years). Prospects that are currently in the market can be difficult and expensive to track down via search engine marketing and other digital methods.
By targeting people that are a.) actively looking and b.) easy to find, you can save yourself a bundle on marketing costs.
of home owners say that they would be more likely to list with a Realtor that uses video
of agents actually created videos for their listings in 2016
more inquiries are generated by listings with video vs those with only pictures
of buyers and sellers say that they would prefer to work with an agent that uses video marketing
of agents use any form of video marketing
Video + Facebook = Marketing Superpower
You now have the most powerful advertising tool ever created at your disposal. It’s the video camera on your smart phone.
You also have revolutionary technology available that allows you to advertise directly to other agents with pinpoint accuracy.
I’m talking about video advertising on Facebook.
And no, I don’t mean shooting some footage with your iPhone and boosting a post on your Facebook page.
Compelling video advertising involves high quality, well thought out, nicely produced video and systematic ad targeting and testing.
Facebook video ads targeted at other agents are easily the most efficient, powerful and inexpensive way to market a listing.
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P.S. Listing clients are always blown away by great video! A professionally done video demonstrates tremendous value to the client. They’ll think you’re a rock star, and that means referrals and repeat business down the road. Do not underestimate the power of video marketing! –Sabrina Kane / Staff Writer